Girinath Gokulavasan

Girinath Gokulavasan is a highly accomplished C-Suite Executive Leader and Board Advisor, with over three decades of progressive expertise in advancing the practice of User Experience (UX) at global scale. He has served in pivotal leadership roles driving Grand UX strategies, establishing SOPs and processes, leading internal and external evangelization, and enabling novelty-driven, transformational change across diverse organizations.

As the inventor of the CORE UX Evidence-Based Execution framework, Girinath brings a rare combination of expertise spanning Human Factors, Human-Machine Interaction, Industrial Design, Interaction Design, Cognitive Ergonomics, Usability Engineering, Human-Computer Interaction, and User-Centered Design. His approach integrates deep research, analysis, design, and testing with a strong product mindset, market adoption strategies, and business acumen—driving measurable outcomes across growth metrics and KPIs.

For more than two decades, Girinath has been mentoring and guiding professionals in the UX industry, shaping the skills and careers of thousands. His contributions extend across D2C, B2C, C2C, B2B, and B2B2C markets, where he has designed and delivered data-driven, user-centered, and insight-led solutions. His work has fueled products that scaled to 7+ million active users, another with 150,000 paid subscribers and 120,000 free users, achieving over ~310 million total visits.

His portfolio spans web, mobile, phygital, IoT, and standalone product solutions, delivering impact for 160+ global clients, including Fortune 500 companies, government bodies, airlines, financial institutions, healthcare providers, education systems, logistics enterprises, consumer brands, and electronics giants. Among his landmark engagements, he mentored and trained UX teams on phygital design for one of the world’s largest electronic manufacturing brands in the USA.

A recognized specialist in UX for AI and Machine Learning systems, Girinath has ideated and delivered products featuring Natural Language Processing (NLP) and Machine Learning (ML) capabilities. His thought leadership extends to cognitive ergonomics, psychology-based design, inclusive design, accessibility, equity-focused frameworks, cultural-specific experiences, and gender-equality-centered solutions—ensuring his design philosophy remains human-centric, ethical, and globally relevant.

His work has not only shaped products but also transformed businesses. A flagship UX solution he spearheaded delivered $600 million ROI in just 14 months for a leading U.S. financial institution. In B2B2C ecosystems, he served as a Strategic Advisor managing design services delivery, profitability, and innovation across three regions, optimizing the utilization of 350 professionals, and driving $2 million in revenue growth, while servicing 20,000+ customers. He also managed a design verification assembly business unit contributing $9 million annually, and led a UX practice of 280 professionals, accountable for $12 million in revenue at 82% utilization efficiency.

Above all, Girinath Gokulavasan is a mentor, trainer, and evangelist who has devoted more than 20 years to advancing UX education and practice. Through his CORE UX framework and methodical techniques, he has guided countless professionals, enabling them to master evidence-based UX and emerge as leaders in their own right.